Why Shack Bay Brewing Belongs on the South Gippsland Drink Trail

Celebrating Gippsland’s Food and Drink Culture

Gippsland has earned its reputation as one of Victoria’s top destinations for food, wine, and craft beverages. From cool-climate wines to artisanal ciders, the region offers a diverse tasting experience. South Gippsland Drink Trail brings together some of the best producers, giving visitors the chance to sip, savour, and discover Gippsland in one unforgettable journey.

Why Add a Brewery to the Trail?

While the South Gippsland Drink Trail already showcases award-winning wineries, distilleries, and cider makers, the addition of a local brewery in Inverloch would bring even greater variety. Craft beer offers something for everyone... from hop-forward IPAs and crisp pilsners to dark, rich stouts. It creates balance alongside the region’s exceptional wines, encouraging more people to explore the trail and discover new flavours.

Strengthening Inverloch as a Destination

Inverloch is already a highlight of the Bass Coast, known for its beaches, surf, and vibrant community. By adding a brewery to the South Gippsland Drink Trail, visitors would have another reason to stop, stay, and experience everything Inverloch has to offer. A brewery doesn’t just serve beer; it becomes a social hub, hosting live music, community events, and offering the kind of relaxed coastal atmosphere that makes the Bass Coast special.

Boosting Tourism and the Local Economy

Being part of the South Gippsland Drink Trail would connect a brewery with visitors actively seeking authentic food and drink experiences. It drives foot traffic, supports local suppliers, and adds value to the wider Gippsland economy. More importantly, it ensures Inverloch is firmly on the map as a must-visit stop for foodies, travellers, and beer lovers alike.

The Next Step for Shack Bay Brewing

At Shack Bay Brewing, our mission has always been to celebrate the Bass Coast lifestyle through locally brewed beer. Joining the South Gippsland Drink Trail