Picture of people drinking in outdoor setting

Why Inverloch is the Perfect Place for a Brewery

Adding to a Thriving Food and Wine Scene

Inverloch and the wider Bass Coast have long been a destination for food and wine lovers. With award-winning producers like Dirty 3 Wines and Harman Wines, visitors already enjoy a taste of Gippsland’s best. Now, the addition of a local brewery has the potential to extend this reputation even further, adding craft beer to the region’s proud food and drink offering.

Why a Brewery Belongs in Inverloch

The Bass Coast isn’t just a tourist hotspot — it’s a community that values quality, sustainability, and local flavour. A brewery here wouldn’t simply be another venue; it would be part of the Gippsland Food and Wine Trail, encouraging visitors to stay longer, explore further, and enjoy more of what this region has to offer.

For locals, a brewery provides a social hub — a place to gather after the surf, catch up with friends, or enjoy live music while sipping fresh beer brewed just around the corner. For visitors, it’s an authentic experience of Inverloch’s coastal lifestyle paired with handcrafted beer.

Supporting the Local Economy

By opening a brewery in Inverloch, we create more than beer. We create jobs, support local farmers and suppliers, and add another reason for travellers to choose the Bass Coast over other destinations. Together with wineries, cafes, restaurants, and markets, a brewery helps build a stronger local economy and ensures visitors return again and again.

Extending the Gippsland Food and Wine Trail

The Gippsland Food and Wine Trail already highlights some of Victoria’s best artisan producers. By joining this trail, a brewery helps showcase the diversity of Gippsland — from cool-climate wines to fresh seafood, artisan cheese, and now, locally crafted beer.

Inverloch is perfectly placed as a gateway between Melbourne and the wider Gippsland region, making it a natural stop for travellers. With a brewery on the map, it strengthens Inverloch’s role as a must-visit destination for foodies and adventurers alike.

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